Inspired Business Stories

Local makers, creators and innovators tell their stories and how the Surf Coast has inspired them.

This is Incense: Sophie Marshall and Simon MacGregor
Shopping, Health & Wellness Simon Loone Shopping, Health & Wellness Simon Loone

This is Incense: Sophie Marshall and Simon MacGregor

One year in, This Is Incense has gone from a side project, to a growing business for Torquay locals Sophie Marshall and Simon MacGregor. Their incense range is made from Australian Essentials oils, inspired by their most loved Australian places; Bells Beach, Byron Bay and Margaret River. So far, the most popular scent has been Byron, always selling out first, but as Sophie tells us “scents are so personal, everyone has their own favourite

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Black Salt Co.: Amber and Jenny Foster
Shopping Simon Loone Shopping Simon Loone

Black Salt Co.: Amber and Jenny Foster

Black Salt Co was founded by Amber and Jenny Foster, a dynamic mother and daughter duo who love travel and design. Together they have created a coastal, luxe homewares and lifestyle brand with an online store and showroom in Torquay.

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BodyICE: Lydia Lassila
Shopping Simon Loone Shopping Simon Loone

BodyICE: Lydia Lassila

BodyICE specialises in area specific ice and heat packs to help people of all ages recover naturally from their injuries with simple cold and heat therapy. Lydia Lassila, founder of BodyICE spent most of her life as an elite athlete and went to five consecutive Winter Olympics as an Aerial Skier.

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The Salty Dog Cafe: James Zocchi
Eat & Drink Simon Loone Eat & Drink Simon Loone

The Salty Dog Cafe: James Zocchi

The Salty Dog Cafe is a little hole in the wall situated on Fisherman’s Beach next to the boat ramp and Torquay Angling club. They support local coffee roaster, Ocean Grind, and serve breakfast and lunches all with a view to the sand. And of course... are very dog friendly.... 😃🐶🐕🐕‍🦺🐩🦮😍

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Deluxe Lorne: Renea Forsyth
Shopping Simon Loone Shopping Simon Loone

Deluxe Lorne: Renea Forsyth

Renea Forsyth founded Deluxe Lorne in November 2000, bringing the best Australian and international designer fashion labels to a client base that now extends across the Surf Coast region.

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Leslie Carvitto Photography
Creative Arts & Culture Simon Loone Creative Arts & Culture Simon Loone

Leslie Carvitto Photography

Leslie Carvitto is a local photographer creating vibrant and authentic imagery for female business owners and conscious creatives. She has been honoured to collaborate with incredible women on the Surf Coast who are working for themselves, redefining success and building a creative life they love.

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